For technically gifted people, business is usually a set of challenges and illogical events, thus it often gets postponed indefinitely. However, the ability to hit the market is often a critical moment for any innovation. An experienced sales team is currently very inaccessible and what is more, connecting their skills to the needs of society is a challenge even for experienced managers.
World markets are already occupied by established players. Penetrating there “from the street” is almost impossible. For most technologies, therefore, using strategic alliances is the way to success.
The fact that you are optimistic enough, your goal is properly set, your financing is secure and your monitoring functional, does not necessarily mean that you will get to your final destination. Reality often forces you to change your direction dramatically or stop completely. At this moment, most start-ups hesitate too long or take suicidal actions.